Google Ads Remarketing

You can use Harvest to trigger Google Ads Remarketing pixels. This allows you to build audiences. This pixel is closely related to the Google Ads Conversion pixel. Usually these two are used in parallel. The Google Ads Conversion pixel is then used to define audiences and this conversion pixel is used to count conversions.

Configuration

Google Ads Pixel ID

This is the ID provided by Google Ads in your pixel. This ID contains the AW- prefix. The ID should include this AW- prefix. You will see that this ID is similar as the one used in the Google Ads Conversion pixel (if you use these both).