data-track-multiple

Usually you only want to track a click on an element once. Especially when it is related to products, promotions or contents.

The reasons you want to do this, is because you can then correctly calculated the click-through-rate.

This is the amount of clicks divided by the amount of contentviews.

However, when you for example want to trigger a content interaction with a click, you might want to track each click.

You can do this with the data-track-multiple attribute.

<div data-track-click='{
    "contentInteractionName": "appDownloaded"
}' data-track-multiple="True">
...
</div>

In the example above, any time you click on the div, the click is tracked. Usually, only the fist click would trigger an event.