Summary events and meta data¶
Before we move further, let’s summarize what we have learned so far.
First of all we have web components on the website:
- Pages
- Content
- Products
- Promotions
- Contents (Everything that is not a product or promotion)
- Input fields
- Funnelsteps
- Data
When a user interacts with these components, we have an event that is getting triggered. Each component has it’s own event type.
| Web Component | Event type |
|---|---|
| Page | pageview |
| Content | contentview* |
| Content | click* |
| Input field | change |
| Funnelstep | funnelstepview |
| Data | dataview |
These interactions are done by a user in a session and are called events.
These events by itself don’t tell us much. To get value, we also need meta data. Meta data is categorized according to the user entities and web components.
| Entity/ Web component | Variable group |
|---|---|
| User | userData |
| Session | sessionData |
| Event | eventData |
| Page | pageData |
| Funnelstep | funnelData |
| Promotion | promotionData |
| Product | productData |
| Content | contenData |
